unaware graph
aware graph
considering graph
customer marketing
unaware market segment
aware and considering marketing segments
customer market segment

Focussed marketing with Mind's effective market planning method for small business marketing

When you plan your marketing, market strategies and advertising activities you might ask, where is the advertising dollar most effective? It depends what you want to achieve.

• Reach a broad group of consumers that are unaware of your product or service?
• Persuade consumers that are aware and considering to buy your product or service?
• Retain and sell more to existing customers?

You need to plan the advertising and marketing activities to reach different groups in your target market, and get the most out of your advertising dollar.

Successful marketing with a Marketing Plan using our method

Let us help your business to develop an effective Marketing Plan, using our proven market planning method. It takes you through the marketing process, step by step, and makes the development of a Marketing Plan an uncomplicated process. The outcome will be a focussed Marketing Plan with a Marketing Action Plan that works for your business and is achievable. Contact us to discuss marketing

Market segmentation and targeting for strategic marketing

Mouse over the fields in the graph below and see what marketing activities are best for reaching different groups in your target market.

market planning and targeting